I've been aiming to outline and define what it is that the illustrative story of DECE will be.
Throughout our ideas and the DECE brand as already stands, there is a real emphasis on connection. I really wanted to try and put the story together in such a way that it connects with the consumer, tells them how DECE connects with people in need and then invites them further into the brand.
I think the key points that I will be illustrating are:
-We provide high quality, hand made hats for passionate people like you
-We love and support what you do
-We also provide work for people less fortunate
-They had make each hat - something special
-They have the chance to change their/their family's lives
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