Story Planning - Chris


I've been aiming to outline and define what it is that the illustrative story of DECE will be.
Throughout our ideas and the DECE brand as already stands, there is a real emphasis on connection. I really wanted to try and put the story together in such a way that it connects with the consumer, tells them how DECE connects with people in need and then invites them further into the brand. 

I think the key points that I will be illustrating are:
-We provide high quality, hand made hats for passionate people like you
-We love and support what you do
-We also provide work for people less fortunate
-They had make each hat - something special
-They have the chance to change their/their family's lives

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