This is the full narrative as it will appear in the booklet. With the story, I focused on two areas – the relationship between DECE and the consumer as well as the relationship between DECE and people in Romania. The three images to the left are saying ‘This is what we do for you/we like and support what you love to do’ and the three to the right are saying ‘We also want to show you how we help people/you can help too if you join us’. I opted to place the colour highlights in the centre of each page and I feel those two pieces stand out for good reason, as they sum up both 'sides' very well. The Pencil on brown paper is there to give that personal feel and is presented in a fairly 'colloquial' way (visually). This is to be printed at 210mm X 210mm per page, and the thick lines, detailed should still be evident.
UPDATED:
This is an update version of the final layout for the brochure. I added these hands and wool, knotted in the shape of our DECE logo as a visual metaphor for the 'tying-together' of the consumer, DECE and the people in Romania benefiting from DECE's help.
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