In my sketchbook I have been thinking about what dece is and we thought about having a campaign which owns a simple silhouette:
The idea was to have a cut out of a silhouette as then there is no stereotype of who can wear the dece clothes and everyone will feel a part of the brand. 'It could be you' was the line we were thinking of as the silhouette would be placed in front of an extreme place, but because its a still a silhouette it really could be you. I also feel 'Life changing clothing' fits in really well with this idea.
Postcards idea. Logo idea.
Green Graffiti - New advertising idea. Logo can be washed onto the floor!
We didn't want to forget the fact a big part of dece is that they want a community and want people to join in and create their own t-shirts, so I came up with a T-shirt campaign idea 'Think you can draw?'
Billboard idea. Public walks by and edits the t-shirt.
I thought it would be quite cool if we knitted the t-shirt poster and the whole design would be made out of different wool.
I got the idea of knitting the poster from this Sudafed advert. I love it! Its really inspired me and is completely different. We could do something using the same knitted effect.
Web banner design: Faces swap why the people say 'Life changing clothing' Bodies stay the same silhouette.
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