Website finals- Hannah Betts

Website final pages

Before i came to the final webpages, i experimented with the backgrounds, layouts and images, creating the best layout for our target audience, trying to home in on our groups strategy of 'life changing clothing' and that not only can it change your life but it changes other people, such as the women they employ, but keeping this secondary to the products and brand.

I creating a dirty clean style by adding handmade elements, which i believe related to the products, using the typography, images and illustration to relay the idea of the brand, and making the products stand out as good quality and interesting.

For the home page we have looked at how the customers will use the website, so creating a home page that will link to the products, will make it clear for the customers and show of what Dece has to offer.

 The layout for this page uses the products with posters and photos of the target audience in action to reinforce the strap line ‘life changing clothing’ and that it could be you in the photo, becoming the silhouettes. Using web banners maximises the space for products and relating the design your own t-shirt banner with the t-shirts will give the customers inspiration, and brings in the idea of community, with the potential for designers to design a t-shirt for the charitable company.

I wanted to create a simple fun layout with a hand made design style to relate to the products and to appeal to the target audience. For the last two pages we have including the Dece story, but keeping the story separate to the branding and the products.