Life Size Shilohette - Sarah

We would like to do a GUERILLA ad on the release date of Dece. Its a low cost way of getting the local public actually involved in the brand. I think it good for a new brand because its a creates a quick and big impact, it makes the audience get involved, think about, and aknowladge a brand.

They are becoming quite common, but they still work very effectivly. I think that they work because they use puplic space, thats our space, were the public and this space is for us. Advertising space is billboards, posters, big screens, leaflets ect, guerilla ads encroach on our space and therefore stick in our minds.

We were going to do life size silhouette cut out and put them around town, with our street logos. Mel thought it would be good to use shadows to display what the person is doing and not the silhouette so i have been playing with shapes to try and do this.