Street Cleaning
Street cleaning involves a new idea which I have discovered, it asks street cleaners to use jet washers to go over a stencil placed on the floor and wash away the dirt in the shape of the logo/image/type.
Companies have used 'Green Graffiti' for free advertising or artists have used the Jet washing technique to be able to create art for everyone to see without facing a fine, as it is not illegal.
Known as 'Reverse graffiti' it is becoming increasingly popular as a means of advertising. By using water and detergents, years of grime are washed away with a stencil, which when removed displays text or an image in the contrast between clean and dirty. It requires no permits and is not illegal as all you are doing is a bit of cleaning. Domino’s took advantage of reverse graffiti in an effort to try out a carbon-negative, sustainable advertising campaign. All that was used to produce the images was water, carbon offsetting investment and the grime of city streets.
I feel this would be a great thing for Dece to use as its cheap, lasts up to six months depending on foot traffic and would draw people into what dece actually is. Also it is unusual and I haven't personally seen it around at all yet, we should start the trend rather than follow it.
In Shop TV AD
At the moment I don't feel Dece will have the budget for a tv advert but have started to think about designing a viral ad that could then be used as a tv commercial and used in store as a point of sale.
I think the ad would be seen online, on youtube. For example when you search 'extreme sport tricks' this ad will appear before the video plays. Or we could have it at the top of youtube when you first log on to search for what you want, as shown here with the pepsi max ad.
We could have it at the top of our website also like the vans website shown below
Tshirt interactive banner
We have also chosen another low budget idea with an interactive banner used on the website. Also could be used as a youtube banner on the side as we feel our target audience would be into watching extreme sports/tricks online. We wanted an interactive t-shirt banner for people to come together as a community and draw their design on an ad.
Face Changing web banner
We want a web banner that we could put on our own website. We could again have it on face book or even a banner on game sites such as sporting game sites. Or again Youtube.All of these gaming sites have one long ad banner normally with a car, but also have one along the side which people can interact with and go to their site straight away.
Facebook profile pictures
We have the idea to create a hype about Dece's facebook page. As a big thing for the brand is its a community we want to do something personal for the people that like dece and join. For everyone that adds/likes us on facebook we plan on taking their face out of their profile photo and placing it into the silhouette of our campaign. Using different backgrounds for different scenes. They will then become the profile photo for Dece until the next person likes Dece.
This is dece's current facebook page with 600 likes, and we want it to grow! We want people to join in and have their face as part of the community. ONE BIG FAMILY.
0 comments:
Post a Comment