I was looking through DECE's website and realised there was no current posters/advertising for us to view. Being an advertiser it is important to know what you are working from and what is currently being done for the company. I took it upon myself to email one of the DECE team members and ask them if they would be kind enough to send me over some poster designs.
Below are the current posters and images being used by DECE.
Target Market:
The following pictures are what we thought betrayed our target market to the best...
Presentation Input:
For my part of the presentation I chose to look into Target Market. In the client brief it states that the target market is 16-35, I felt this was high for the older people and that people between the ages of 15-25 would be more likely to wear DECE clothes as everyday wear.
Target Market Profile:
- 15-25 Years of age , Mainly male.
- Into extreme sports; snowboarding, skiing, bmxing, rock climbing, surfing, mountain biking, skateboarding, sky diving etc.
- Normally shop in Vans/ 2seasons/ Fatface/ O'neill
- Students
- Image conscious - Like to express themselves in clothing (printed Tees)
- Not much money to really spend but have an income (Student loan/Part time job)
- Street wise people
- Into alternative music
- Ambitious
- Thrill seekers
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