A day in the life & Primary Research - Jade Chadwick

When researching for our target audience, I realised that my brother is the ideal boy to look into and ask questions.

Brendan, 17
Student


My brother is a very energetic 17 year old, who enjoys sport and was a national swimmer. He has been on a lot of family holidays throughout his years and had the chance to try out extreme sports. He picks the skills up so easily. He now owns a professional mountain bike, a snowboard and all the right gear, a set of blades to ski on and a bodyboard. He is fashionable and his wardrobe is a sea of printed T-shirts.


 I have been keeping a diary on my brother and here is one of his Saturdays.


-Brendan wakes up at 7am.
-He has 3 weetabix for breakfast and then brushes his teeth, listening to his iphone on speaker, playing kasabian in the bathroom.
-8am drives himself to the local swimming pool where his swimming club trains and coaches younger swimmers voluntarily.
-He returns home at 10am.
-Brendan then has a shower, chills out and does some Alevel further maths course work as he is a 6th form student.
-Next he looks online to send his CV to local gyms and pools as he has just passed his life guarding exam. He has a sneaky peek on facebook whilst searching.
-Then Brendan returns to being a normal lad and starts to play FIFA on his xbox, talking to his friends over xbox live. 1pm
-Next Brendan drives to Fosse Park (our local retail park) listening to radio 1. 
-Arriving at Fosse Park Brendan goes into jjb looking for sport wear for his football game tonight.
-He then looks in Burton and River Island when he knows he shouldn't be spending any extra cash. He is looking for his top for a party after football tonight.
-He drives back home and drops off the shampoo he got for me and then gets changed for football 4pm.
-5pm. Brendan drives to 'Goals' to play 5 a side with his friends and wins 4-3.
-Straight after football he grabs a shower there and drives him and his mates to their friends 18th birthday houseparty. Again listening to radio 1.


Big Advertisement for brendan is APPS. Facebook ads & The Radio. Also Friends influences are a big thing for him.


As Brendan is really into sport and outdoor activities I have been lucky enough to capture his experiences. Below are my personal relevant images that I feel relate to Dece.