Earthy/dirty-clean theme (research)-Hannah Betts

After talking to the client and looking through different types of research and competitor brands to generate ideas and think how we can improve and create interest for this new brand.

The group focused on this dirty clean theme and lining to the idea of the brand being charitable, looking at romanian and how we could link the branding with the charitably side of the brand without the charitable side over shadowing the brand identity, as we think the products and there quality should come first.

These are the Romanian flag colours, are although they are not earthy they could be potential for the brand to use the colours in this flag style.

for the dirty/clean theme and organic style that the brand is wanting,  i thought that stamps could look good, the fine lines and texture of the stamp, would create a interesting texture for the logo.