Competitor Research- Lauren Parkin

After doing some research we found that O'neill and Fat face are some of the main competitors of Dece. After this I decided to go and have a look around the stores in Meadowhall to see how they advertise their clothing and the atmosphere in the stores.

O'neill specialise in extreme sports clothing although they do sell everyday clothing aswell. I noticed that in the store they had a TV which obviously shows that they like to show their products in use. I also found a brochure in the store and I found this quite useful as it shows what types of layouts, photography and typography they use to get across to the correct target market.

I also did the same for Fat face and found that their clothes are more summery. I also found that inside and outside the store they use this wood effect on the walls to make the brand look quite earthy because they've stuck to neutral colours similar to Dece.The image from their website also shows how they use photography, typography and layouts. 

There are also other brands that do similar things such as Howies, Vans and Quicksilver. 

After looking at the 2 main competitors we can now see why their brands are so successful and we can use this knowledge to do the same for Dece.