In our presentation we wanted to show our initial ideas for a branding concept in terms of the different specialisms. I drew up this mind map to show that we had analysed and taken our research forward into some first ideas for the group project.
I also wanted to show that we had thought about the marketing of the company. I took the basic theory of the 4 P's to illustrate the areas that we had thought about, and things that we need to consider alongside the design of the brand.
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